Summer 2010 I traveled around a fair bit and made a trip to California, Vegas, Upstate New York and Atlanta with my mother. I got a chance to see some great sites including the Grand Canyon and Niagara Falls. But the one that took me by surprise was my trip to the Georgia Aquarium in Atlanta. I have always loved Aquariums but this has got to be one of the best I have ever visited. I spent over 5 hours here, and had to be literally dragged out of there. The aquarium is also home to the largest fish in the world, the whale shark, and I got to see them during the behind the scene tour. Here are some pictures, if you’re ever in the region this place definitely deserves a visit.
I spent the last two days (June 13-14th) attending the ARF Audience Measurement 6.O conference in NYC, particularly the social media insights panels. It was exciting to sit there and listen to how companies such as Cisco and Verizon are using social media, as well as how media planning and technology companies are testing findings to roll-out of various advertising methodologies. The following post focuses on some of the insights I got from some of the Key Note and panels I attended.
Perfect People Meter:
Lee Rainie, Director of the Pew Internet & American Life Project, presented a keynote on how people use digital technology and how that makes audience measurement more complicated than in the past. Rainie listed out three revolutions – the Internet, mobile and social media, and then proceeded to discuss each in detail.
What if I told you that there was a way to meet new people, get a great meal at a discount and all thanks to social media?
A new tool has just put the social back into social media. I came across this great new tool called Grubwithus, very smart name, a Chicago based start-up.
Grubwithus essentially helps brings strangers together to have a meal. You essentially go to the site, select the city you are in, browse through a list of dinners in their cities and buy tickets, usually for around $25. Before the event, you can share some information about yourself, just to know who you will be meeting. The NYT just wrote an article about it, and it sure sounds like a winning idea. Its been a while since I used a Charlie Sheen reference. The article rightly points out that as great as it is to share your life with your friends online and your professional pursuits on social media sites, we all crave face to face time.
I also like the way they have established a relationship with restaurants, allowing them to control their customer flows and ensure they are booked on evenings when business may be slow. It’s also a great new networking/meeting tool if you are new to a city and want to meet new people.
So at this point, I have just built a profile on the site. I might just go for one of dinners soon, and will report back on my experiences. What do you think, is this the dawn of social media and likely to see many more entrants in the market or just a one-off thing?