Monthly Archives: July 2011

Video Advertising and its growing role in the Online Display Industry

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The saying “a picture is worth a thousand words” has never been more true in marketing than today. This old expression not only highlights the effectiveness of pictures to capture our imagination but also its ability to communicate ideas succinctly. So it’s not very surprising that video is fast becoming a driving force in the online advertising industry.

Growth in display advertising dollars has prompted eMarketer to double its ad growth projections. According to projections, overall the market for display advertising is expected to grow at 20.2%, overtaking search to become the largest online ad spending category by 2015. One of the key factors driving this surge is the move towards video based advertising, with its share of pie expected to grow from 19.4% in 2011 to 35.9% in 2014, while Rich Media and Banner Ads are expected to moderately, by steadily, decline.So why are advertisers moving dollars from the once trusty search and banner advertising to video?

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Klout score to measure influence

I have Klout!! – Now why should marketers care?

16 July 2011

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As a budding integrated marketer, I often hear and read about the importance of attracting and winning over  influencers. For the mock strategy I conducted for the Cisco Cius in an NYU MSIM class, that was a focal point of our strategy, and rightfully so. Companies launching a new service or product need to get their message across to the right people, and what better way to cut across the customer spectrum than identifying and channeling your message to the influencers among your target audience.

But who exactly are influencers? There are a number of definitions out there. But for me these are individuals who have the network strength, following and ability to amplify your message and affect the behavior of others. In short they have the ability to influence others. While, a number of tools can help you identify influencers on blogs, twitter (such as http://twittercounter.com/) etc, one tool has blown away the competition – Klout.

 

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Google social foray with Google+

A day with Google+: My experience and opinion of Google’s social media platform

8 July 2011

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There are few things in life that test’s one’s courage, moving to another country and shifting to a social media platform.

Don’t see the similarity?? Here are some: so while you’re excited at the idea of moving and figuring out this new place, you’re likely to have many questions (especially if don’t know many people in the region). You wonder if you figure out the rules and customs and whether you will fit in. How will you mold your home to your liking? How different will it be from your old digs? Will you be able to adjust to the new space? You’re also most likely to wonder if the people there will “like” you, “share” your humor and your anecdotes, “comment” on your moods and become your “friend”. So moving/trying out a new platform is very much like moving to a new country.

After being rejected to enter Google+ twice last night, I finally got my visa…I mean authorization. Plus I was excited to see just what Google had come up with to challenge Facebook (my current leading social media poison).

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