Worst Social Media Campaigns of 2011

Two days ago I attended the Suxorz awards at the Gershwin Hotel in NYC. It was perhaps the most fun I have had learning and sharing about Social Media Faux Pas is a while. So here is a run down of the best of the worst presented by the panel comprising: David Berkowitz – Vice President of Emerging Media, 360i; Brian Morrissey, Editor-in-Chief, Digiday; BL Ochman  – Senior Creative Technologist, AFS Intercultural Programs; and Twanna A Hines – Author.

While, the panel had their own way of segmenting campaigns, I am using a different method. So the campaigns will be labelled under – Corporate Mishaps, Political Failings, What were they thinking, and Fighting Back.

Here we go. Try not to punch the screen, some of these brands and personalities totally lost focus.

 

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Pin, Pinning – Pinterest

Have you ever whipped out your phone because a friend or colleague asked how your children were? or fumbled for your iPhone to show the pictures of your new home or vacation photos?

We all love to share images – it’s easy and fun to show a picture than to describe something. Odds are you wouldn’t do the moment justice by simply describing any of these events. So if we talk about a use case, in my mind that is the key to Pinterest, an online pinboard that allows one to organize and share images.

The site allows users to collect photos and link to products and images they love. They share images by creating their own pinboards and follow boards of other people whom they find interesting. The site is currently in closed beta, so you would need an invite, but current users have unlimited invites to give out.

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