I spent the last two days (June 13-14th) attending the ARF Audience Measurement 6.O conference in NYC, particularly the social media insights panels. It was exciting to sit there and listen to how companies such as Cisco and Verizon are using social media, as well as how media planning and technology companies are testing findings to roll-out of various advertising methodologies. The following post focuses on some of the insights I got from some of the Key Note and panels I attended.
Perfect People Meter:
Lee Rainie, Director of the Pew Internet & American Life Project, presented a keynote on how people use digital technology and how that makes audience measurement more complicated than in the past. Rainie listed out three revolutions – the Internet, mobile and social media, and then proceeded to discuss each in detail.