Two days ago I attended the Suxorz awards at the Gershwin Hotel in NYC. It was perhaps the most fun I have had learning and sharing about Social Media Faux Pas is a while. So here is a run down of the best of the worst presented by the panel comprising: David Berkowitz – Vice President of Emerging Media, 360i; Brian Morrissey, Editor-in-Chief, Digiday; BL Ochman – Senior Creative Technologist, AFS Intercultural Programs; and Twanna A Hines – Author.
While, the panel had their own way of segmenting campaigns, I am using a different method. So the campaigns will be labelled under – Corporate Mishaps, Political Failings, What were they thinking, and Fighting Back.
Here we go. Try not to punch the screen, some of these brands and personalities totally lost focus.