As a budding integrated marketer, I often hear and read about the importance of attracting and winning over influencers. For the mock strategy I conducted for the Cisco Cius in an NYU MSIM class, that was a focal point of our strategy, and rightfully so. Companies launching a new service or product need to get their message across to the right people, and what better way to cut across the customer spectrum than identifying and channeling your message to the influencers among your target audience.
But who exactly are influencers? There are a number of definitions out there. But for me these are individuals who have the network strength, following and ability to amplify your message and affect the behavior of others. In short they have the ability to influence others. While, a number of tools can help you identify influencers on blogs, twitter (such as http://twittercounter.com/) etc, one tool has blown away the competition – Klout.