Pin, Pinning – Pinterest

Have you ever whipped out your phone because a friend or colleague asked how your children were? or fumbled for your iPhone to show the pictures of your new home or vacation photos?

We all love to share images – it’s easy and fun to show a picture than to describe something. Odds are you wouldn’t do the moment justice by simply describing any of these events. So if we talk about a use case, in my mind that is the key to Pinterest, an online pinboard that allows one to organize and share images.

The site allows users to collect photos and link to products and images they love. They share images by creating their own pinboards and follow boards of other people whom they find interesting. The site is currently in closed beta, so you would need an invite, but current users have unlimited invites to give out.

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Transmedia – Opportunity or Trend??

Most recently marketers and publishers have been buzzing about the impending demise of TV and print. Some have heralded cord cutters as the new breed of viewers, who took the first stab at completely disconnecting from TV and instead relying on the Netflix and Amazons of the world. Some have even said that its cord switchers, those who oscillate between  TV and online. Forrester Research went so far as to predict TV’s demise by 2016, when advertisers will spend almost $77 billion online, comprising 35% of overall ad spending. While, highly likely I am a bit weary of this statistic, I don’t doubt this will eventually happen but probably not this soon.

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