Syfy’s Defiance (Photo from AdAge)
A few months ago I wrote about Transmedia – see “Transmedia – Opportunity or Trend?”, storytelling defined as telling a story that extends across multiple media platforms (for television, it’s going beyond the on-air show). The post briefly mentioned Syfy’s groundbreaking idea Defiance, since there was little information at the time. But over the last few weeks a number of articles have come out talking about the concept. Here are additional highlights, courtesy AdAge:
Connected Nomad 