A few months ago I wrote about Transmedia – see “Transmedia – Opportunity or Trend?”, storytelling defined as telling a story that extends across multiple media platforms (for television, it’s going beyond the on-air show). The post briefly mentioned Syfy’s groundbreaking idea Defiance, since there was little information at the time. But over the last few weeks a number of articles have come out talking about the concept. Here are additional highlights, courtesy AdAge:
Most recently marketers and publishers have been buzzing about the impending demise of TV and print. Some have heralded cord cutters as the new breed of viewers, who took the first stab at completely disconnecting from TV and instead relying on the Netflix and Amazons of the world. Some have even said that its cord switchers, those who oscillate between TV and online. Forrester Research went so far as to predict TV’s demise by 2016, when advertisers will spend almost $77 billion online, comprising 35% of overall ad spending. While, highly likely I am a bit weary of this statistic, I don’t doubt this will eventually happen but probably not this soon.