Tag Archives: Video

Airtime – Testing the boundaries of Video Chat

6 June 2012

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I remember when I had just joined college and all the kids were buzzing about chatting services. ICQ, Yahoo, MSN were the buzz words. It was all anonymous and everyone loved the fact that you could go and talk to random strangers from across the world. Well its a reasonable guess that some of us met our share of weirdos and quickly ended the conversation, vowing never to chat again, only to return a few days later.

The fall of chatting sites is no secret. AOL sold ICQ in 2010 to Russian investment company Digital Sky Technologies for $187.5 million. According to Mashable, as of 2010, ICQ had more than 32 million unique visitors per month. Not bad right. Approximately 80% of ICQ users are 13 to 29 year old and spend an average of more than five hours a day connected to the service. But the popularity of the service has shifted and ICQ has a presence in markets like Russia, Germany, Czech Republic and Israel. Continue reading →

Video Advertising and its growing role in the Online Display Industry

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The saying “a picture is worth a thousand words” has never been more true in marketing than today. This old expression not only highlights the effectiveness of pictures to capture our imagination but also its ability to communicate ideas succinctly. So it’s not very surprising that video is fast becoming a driving force in the online advertising industry.

Growth in display advertising dollars has prompted eMarketer to double its ad growth projections. According to projections, overall the market for display advertising is expected to grow at 20.2%, overtaking search to become the largest online ad spending category by 2015. One of the key factors driving this surge is the move towards video based advertising, with its share of pie expected to grow from 19.4% in 2011 to 35.9% in 2014, while Rich Media and Banner Ads are expected to moderately, by steadily, decline.So why are advertisers moving dollars from the once trusty search and banner advertising to video?

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