People who know me know that I am self proclaimed nut about social media and entertainment. Growing up in India I would wake up at ungodly hours to watch the Oscars and the Golden Globes. I wanted to be the first to find out who won. Unfortunately, none of my friends were into waking up at 5am. So I had to wait a few days until I could discuss it. For me that was the definition of torture. Imagine in this day and age waiting days to discuss plot lines or key moments from your favorite show, event or sporting event. Are you kidding me? It would already be old news.

Bolstered by mobile, Social Media allows millions of people to simultaneously share an experience. If something shocked/scared/made you laugh or if you were mad at a development, you have the opportunity to talk about it or simply hear if others felt the same. This is one of the reasons why I love Digital Media, particularly Social Media and its ability to tap into the collective and ever evolving chatter.

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